The Secret Language of Benefits: What Top Talent Hears—and Why It Can Cost You Candidates

According to brand new research from Prudential’s 2025 Benefits & Beyond study, 86% of employers think their benefits are modern, but only 59% of employees agree. This disconnect isn’t just theoretical—it’s measurable, it’s widening, and it’s costing companies exactly the candidates they can’t afford to lose. 

Our guide decodes the hidden language of your benefits package. We’ll show you exactly how top talent evaluates what you offer, reveal the cultural signals you’re unknowingly sending, and give you a 30-day roadmap to transform your benefits from a compliance checklist into a talent magnet. 

Reference:

Prudential Financial, Inc. Benefits & Beyond Study. (2025)